Cloudpillo: from start- up to 1 million pillows sold
Ready for a bedtime story?
Are you lying comfortably? Then we’ll begin with the tale of Cloudpillo.
Once upon a time, there were two entrepreneurs, Lars and Jens. Even though they were still at school, they knew they wanted to create an exciting business and improve people’s lives.
One day, they realised something. Everybody is different, but we can’t change our pillows. They’re all the same, pretty old- fashioned, and they hadn’t changed in years.
Lars and Jens knew their mission…
Good pillows mean great sleep and amazing days
Their hard work began!
Lars and Jens began with lots of research, lots of thinking, and lots of planning.
Together, they dreamed up the CloudPillo Original. A fully adjustable, supportive, high- quality pillow to help everyone sleep better.
After all, when we sleep better, we wake up with the energy to get the most out of every day.
Adjustable pillows are the answer
Transforming sleep for everyone
Once Lars and Jens had the incredible idea of the Cloudpillo Original, it was time to make it!
They worked on so many prototypes, testing every detail until they were happy it was perfect. After investing all their savings, Lars and Jens made the first 2000 Cloudpillo Original pillows.
Each one sold out. Then, within the year, Lars and Jens sold another 40,000 pillows.
That’s 40,000 better sleepers, energetic mornings, happy dreamers. It was our very own fairytale.
The Dutch: the world’s best sleepers
It makes sense that Lars and Jens chose to create an innovative product to improve sleep.
The Netherlands tops the list as the world’s best sleepers. It’s been this way for years, and across multiple studies.
Now it’s time to bring great sleep to the UK
According to ResMed, 47% of Britons experience three or fewer nights of good sleep each week. 44% of Britons have disrupted sleep, one of the three worst countries in the world.
According to this PlushCare article, 77% of Dutch people get the recommended amount of sleep- the highest in the world. The average clocks up to an average of 8 hours and 12 minutes every night.
A pillow which transforms sleep
Our happily ever after
From our small beginning, Cloudpillo has grown to have thousands of customers in multiple counties, and with more and more 5 star reviews every day. The Cloudpillo Original has appeared on TV shows, social media campaigns, and in international press.
